Our Professional Audit Gives You The Report of:
- On-Page optimisations
- Structural and architectural problems
- Internal link structure
- Title tags and descriptions: relevance, length, uniqueness
- Canonical URLs
- Schema
- Robots.txt, htaccess, 301 redirects, orphan pages
- Content review via Google Analytics & Google Search Console
- Redirect chains
- Site speed
- Duplication (internal and external) and blank pages
- Image alt tags and file naming
- Outdated content
- Low-performing and low-quality content.
- Content Readability
- Proper distribution of H1, H2, H3… tags.
- Responsiveness
- URL structure
- SSL – correct setup
- Site Indexation checks
- No indexing, no following, and disallows
- Sitemap checks
- Broken links and all non-200 response codes
- Breadcrumb – not always useful. It depends on the sector and type of website.
- Use of 301 and 302
- Is there a Contact, About, and Privacy page
- Robots, x-robots, htaccess – possibly blocking Google
- Hreflang tags – important for multilingual and websites targeting different regions
- Hosting
- Image optimization
A Full Technical Audit.
- Monitor Website Performance: Analyse data on how often your website appears in Google search results, including clicks, impressions, click-through rates (CTR), and average position.
- Index Coverage: Check how many of your website’s pages are indexed by Google and identify any indexing issues.
- Keyword Analysis: Monitor the rankings of specific keywords for your website in Google search results.
- Sitemaps: Submit XML sitemaps to Google, making it easier for Google to crawl and index your site’s pages.
- Mobile Usability: Check for mobile usability issues that might affect your site’s rankings in mobile search results.
- URL Inspection: Check the indexing status of specific URLs and request re-indexing for updated content.
- Coverage Report: Identify and fix issues related to crawl errors, such as 404 errors, redirection issues, and more.
- Structured Data: Check for structured data markup errors and warnings to enhance how your website appears in search results.
- Security Issues: Be alerted to any security issues on your website, such as malware or security certificate problems.
- Performance Enhancements: Monitor Core Web Vitals and other performance metrics to identify areas where your site can be improved for better user experience and rankings.
- URL Parameters: Manage how Googlebot crawls your site by configuring URL parameters.
- Manual Actions: Check if your site has any manual penalties or actions taken against it by Google and request reconsideration if needed.
- Enhancements: Monitor enhancements like rich results (e.g., rich snippets, featured snippets) and see how they impact your website’s visibility.
- URL Removals: Request the removal of outdated or sensitive content from Google’s index.
- Analytics – Bounce rate, on-page time, pages visited
Google my Business and Local SEO Audit
- Monitor Website Performance: Analyse data on how often your website appears in Google search results, including clicks, impressions, click-through rates (CTR), and average position.
Pending work
Off-Site Optimisation
Backlink Analysis
Identify and analyze your website’s backlinks. Check for the following:
- The number of referring domains and backlinks.
- Anchor text distribution to ensure it looks natural.
- Quality and authority of referring domains.
- Lost and broken backlinks that need to be addressed.
- New and acquired backlinks.
- Homepage links vs. internal links vs. the number of pages.
Competitor Backlink Analysis: Further Roadmap
- Analyze your competitors’ backlinks to discover link-building opportunities and understand their link-building strategies.
- Assess the quality of backlinks using metrics like Domain Rating (DR), URL Rating (UR), and Ahrefs’ proprietary metrics.
- Identify toxic or low-quality backlinks that may harm your site’s SEO and consider disavowing them.
- Find potential link-building opportunities by analyzing competitors’ backlinks and crete a roadmap to beat them.
- Either it is through Broken Link Building, guest posting, PBN or anything else.
Manage your link-building outreach campaigns, including tracking emails and responses. But this is a complete seperate service. I will add a link here later.
I Use Ahrefs to assess the impact of any Google penalties on your website’s backlink profile and take appropriate actions for recovery.
Ahrefs provides a comprehensive suite of tools and data to help you conduct a thorough off-page SEO audit, manage your link-building efforts, and improve your website’s overall authority and search engine rankings.
